So last weekend I had the pleasure of joining one of my best friends on a motorcycle demo ride. This is where a motorcycle dealership or manufacturer let riders take new models out for a spin in the hopes that a future purchase may be considered. Unlike with cars, it’s never a hard sell. There is absolutely no pressure to buy. It’s really to generate buzz via word-of-mouth about the new models. Plus, they had free BBQ!
Anyway, this was to be a BMW motorcycle demo ride so we were quite excited to have an opportunity to ride all the nice, expensive, and wonderfully engineered Beemers. Even thought BMW isn’t my preferred motorcycle brand, I like them enough to ride them given the opportunity. However, when it comes to motorcycling I’m more of a minimalist. Therefore, things like GPS, cruise control, a 6-CD changer, and heated seats on a motorcycle are way more than I need. I mean if I’m going to have all that, I’d rather be driving a BMW.
Anyway, we discovered that not only did this dealership sell BMW motorcycles, it also sold Ducati Motorcycles. Just to paint a picture, if Ferrari wanted to make motorcycles, they would have named the company Ducati. So, while I could have ridden any BMW I wanted, I decide to ask if I could demo a Ducati, specifically a Ducati Monster. Even though it was a BMW demo ride day the owner obliged me and brought out a brand spanking new, Ducati Monster S2R for my riding pleasure.
After thirty minutes aboard the Ducati, I revved back into the dealership with my friend looking on. For the rest of the day we sounded like the two old ladies in the Citibank ID theft commercial:
“No, no it was like WHAAAAAAA…WHAAAAAAA...WHAAAAAAA”
“Uh-uh, it went BRAAAAH-BRAAAAH-BRAAAAH-BRAAAAH
“Fun tho, shoot.”
“Yeah, shoot.”
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